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How We Generated $1.5 Million For Mermade Hair In Their First 10 Months Working With Us
Mermade Hair - ADDITIONAL $1.5M IN 10 MONTHS.
USA, UK, Australia - Google, Facebook, Instagram Ads
Tara Simich, an entrepreneurial phenom, needed an ad agency that could keep up with her vision for her global beauty brand, Mermade Hair. Tara shares how we transformed her digital advertising, generating $1.5 Million in additional revenue in her first 10 months working with Content Mogul.
We took Mermade Hair’s advertising from negative ROI on ad spend to highly profitable and scaled the brand in the USA, UK, and Australia, with Google Ads, Facebook, and Instagram ads. We also increased the conversion rate of their website and implemented accurate tracking & analytics.
Habbot Shoes - $20K A MONTH TO $4.9M ANNUAL SALES & COUNTING
Australia - Google Ads, Facebook & Instagram Ads, Pinterest Ads.
Annie Abbott, owner of habbot shoes in Melbourne had struggled for years to achieve the results she wanted with ecommerce until she started working with Content Mogul.
Since working with us and a combined strategy of Google Ads, Facebook & Instagram Advertising and Facebook Messenger, she’s achieved an average ROAS of 6.8X in the last 12 months and we’ve reached over $4.9M in annual ecommerce revenue.
Perk Coffee - $20K / MONTH TO $3M ANNUAL SALES & COUNTING
Singapore, Malaysia, Hong Kong - Google Ads, Facebook & Instagram Ads.
Paul Berthelson, an ecommerce founder, was struggling with paid advertising for his coffee business before working with us. Watch his case study below.
Paul had tried multiple marketing agencies in the past who over-promised and under-delivered.
After using our methodology, and rebuilding his campaigns, we brought in an additional $200,000 in lifetime value in 3 months, and within 12 months we’d multiplied his business from $20,000 a month to over $100,000 a month. We are now generating over $300,000 per month in revenue from customers acquired from digital advertising.
5 reasons why the CONTENT MOGUL Acquisition System will beat your current ad performance
1. Dynamic Offer Testing:
Get the balance of immediate action AND long term profit
It's an incredibly competitive market out there and to reach new customers and have them take action at a feasible CPA, your offers need to be incredible.
However, where brands get things wrong is they either lose too much margin giving away discounts, or they don't convert initial buyers into their core offering where they really make their profits.
Our approach tests multiple A)Intro offers, and B) Core offers, and you scale the offer stack that brings you best profit for your customer acquisition cost.
2. Static Ads Developed From Winning Formats Tailored To Your Offer & Brand.
Static ads on Meta & Google are underestimated and continue to be a crucial tool to test offers, and get very low CPAs.
1. We take deep context of your brand, previous marketing material, and dig deep into customer research to define your target persona, and the context we want to reach them. Then we align all your marketing efforts to reach and resonate with this person.
2. We then use AI RAG (Retrieval Augmented Generation) to reference our winning ads database of proven static ads and match the most relevant static ads to generate your content, to shortcut learning phases in record time.
3. Real Creators Producing Videos Proven To Convert At Scale
As advanced as AI is becoming, authentic, real creators, in the same niche interest groups as your customers, are still crucial for advertising success and ROI as you scale.
1. We match your brand and offer to our extensive database of top performing ad formats from TikTok, Instagram, and Facebook, that have had over 100,000 ad impressions, and synthesise all their data, to generate scripts for your videos.
2. We then select creators in Australia, Asia, the United States, and UK, to select the most relevant real people who has experience delivering the content you need.
3. We then manage their content production and delivery.
They are paid on sales commission so you aren't over investing on huge upfront fees commonly associated with quality influencers.
4. Dedicated Funnel Pages From Winning Templates, Transformed For Your Brand & Offer
Dramatically increase conversion rate with tailored landing pages, that feature the offer featured in the ad, focused on a single call to action.
One of the biggest mistakes brands make is sending all their ad traffic to their generic homepage.
Sure you might get sales, but you'll also be losing many people who might have taken the first action you want them to take immediately, if you designed for it.
We've dissected the top brands advertising in Australia and internationally, and distilled templates, that our system adapts to your offer and copy, and using generative AI, redesigns the landing pages to match, in real time.
This means the speed in which you can deploy campaigns, with tailored conversion funnels will outmatch anything your competitors are doing.
5. Advertise Across All Channels Effectively With Our Flexible Budget Wallet & 3rd Party Tracking
You want your advertising to be nimble, where you can test your creative rapidly across all the platforms where your audience are.
And since the Apple iOS changes to tracking, the data reported by the ad platforms miss conversions at best, and often give wildly wrong reports, so it’s crucial you have accurate reporting.
We use third party multi-channel tracking tech to track all marketing channels, and only attribute conversions and sales to verifiable clicks from ads and marketing channels.
This is how we're able to run your ads flexible across Facebook, Instagram, Google, YouTube, and TikTok, with real results, to ensure you're putting your ad spend into the right creatives AND the right channels, getting the best possible ROI with our flexible ad spend wallet.
Sample creatives that have made our clients millions in profit from ads
Who Is Lionel Jackman? Director of Content Mogul
I’m an advertising strategist and video producer and my team and I help ecommerce companies grow their audience and scale their sales with content production, social media marketing, search marketing, and data & analytics solutions.
I started my career in reality TV and documentary production in Los Angeles in 2009 working on some of the most successful shows in the US, including Toddlers & Tiaras and the hit real estate show Flipping Out. Since then I’ve focused on storytelling across digital platforms combined with a love for data, technology, and marketing.
I’ve worked with some of the biggest digital publishers in Australia including Caradvice.com.au, BondiVet.com.au, and Network TEN, and I'm now applying those skills to small and medium ecommerce businesses to help them scale rapidly with better content. I’ve since relocated to Singapore and we’re serving clients from all over the world.
If you need help with your business, have some big growth goals, and want a team who are accountable to get results, then please reach out for a chat about how we can help.
Lionel Jackman